T is for Targeted: Is it relevant for a specific industry or use?

Design, text and images are relevant to the industry sector

When designing a template for a specific industry it’s a lot easier if you imagine you are designing with a client in mind. You can then make sure you are keeping the design relevant by adding the correct content, copy and images.
For example if you were designing for a specific industry like eye brow beauty, the design would be feminine and have lots of space for the end user’s photos of their work.

As said before, designs containing lots of photos sell, so you need to use them well within your design. For example, you might want to include some before and after photos of eyebrows from Fotolia so the end user will find the design even more appealing.

Using a big header gets the attention of the end user’s customers and it needs to be catchy and specific, for example, ‘Beautiful Brows in under 10 minutes!â?. This has now got their attention so you need to back it up with interesting copy. Include benefits and services like:

Waxing

Threading

Eyebrow tint

Brow Lightening

HD brows

You can then add desire to the design by adding offers that are relevant like ‘Book a brow wax in October and get FREE threading!â? Remember that there needs to be a call to action on the design too, you can do this by adding a large number and telling the customer to ‘Call Now!â? or ‘Don’t Miss Out, Call: {{telephone}} Todayâ?.

Covering all these points correctly will make your design sell in no time!